1 Comment

Stitching a Digital Age: The Convergence of Style and Technology (2025)

Stitching a Digital Age: The Convergence of Style and Technology (2025) by dr. Mark Joseph O’Connell, Toronto: Markoconnellstudio, publishing date: January 2025. In Stitching a Digital Age, readers embark on a journey through the dynamic world where fashion meets innovation. This book critically delves deep into how technological advancements are revolutionizing the fashion industry, from the way garments are designed and produced to how they are marketed and worn. The research also delves into the ways in which technological advancements areRead more

“Browsing the Virtual Boutique with Baudrillard: The New Realities of Online, Device-Based, Fashion Design & Consumption” (2021)

I have a new article “Browsing the Virtual Boutique with Baudrillard: The New Realities of Online, Device-Based, Fashion Design & Consumption” (2021) being published in the special publication: the 3rd Special Issue: In Pursuit of Luxury Journal in collaboration with the Journal of Design, Business & Society.  Abstract Contemporary engagement with fashion is with slick simulacra, daydreams, and digital fantasies; an impossible promise of a beautiful, de-corporealized perfection. The virtualizing of fashion consumption has in turn dematerialized garments completely. Although late to the party, the consumerRead more