Succès de Scandale: Homophobia, Racism and Abject Marketing in Fashion (2021) Queer Studies in Media & Popular Culture Abstract: Succès de Scandale, the manipulation of outcry over the deliberately shocking, has been used frequently to garner notoriety and fame in the past. Currently, fashion brands are notorious for dropping crypto-offensive items into their marketing and then backing off with a meagre apology when customers react with legitimate offence. Social media hashtags generate viral visibility, and the associated brand is amplifiedRead more