Iris Simpson: A Trailblazer in Canadian Fashion History

Dr. Mark Joseph O’Connell Feb. 25, 2025. Article Citation: O’Connell, Mark Joseph. 2024. Iris Simpson: A Trailblazer in Canadian Fashion History. Seneca Polytechnic Canadian Fashion Diversity Project. DOI: 10.5281/zenodo.14925960. INTRODUCTION “Iris Simpson” Photo courtesy @ “Coming full circle from classroom to high fashion and back” https://magazine.torontomu.ca/classroom-high-fashion/ Iris Simpson’s name may not be as widely recognized as some of the designers she worked with, but her impact on Canadian fashion is undeniable. As a pioneering Black woman in the luxury fashionRead more

Los Cubanos Americanos: The Collaboration of Isabel and Ruben Toledo, a Fusion of High Fashion and Art

Dr. Mark Joseph O’Connell Oct. 14, 2024. “Fabric creates movement. Not only color, but the depth of the cloth” (Isabel Toledo qtd. in Amoroso 2014) Isabel and Ruben Toledo — Cuban-born American creatives both — forged a dynamic and highly influential partnership that left a lasting imprint on fashion, design and art worlds alike. Their collaboration, which seamlessly blended their personal and professional lives, can be examined for their unique ability to merge the tactile artistry of fashion design withRead more

‘The Role of Open AI in Fashion: Transforming Creativity Through Innovation?’ (O’Connell 2024)

My article ‘The Role of Open AI in Fashion: Transforming Creativity Through Innovation?’ (O’Connell 2024) has just been published. The article was inspired my own research for an AI and fashion committee I was on recently at Seneca Polytechnic. My work on the academic committee to explore the integration of artificial intelligence (AI) in fashion education was a dynamic and collaborative endeavour undertaken during May-June 2024. The committee, comprised of faculty members, Seneca School of Fashion (SoF) staff, and technologyRead more
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Stitching a Digital Age: The Convergence of Style and Technology (2025)

Stitching a Digital Age: The Convergence of Style and Technology (2025) by dr. Mark Joseph O’Connell, Toronto: Markoconnellstudio, publishing date: January 2025. In Stitching a Digital Age, readers embark on a journey through the dynamic world where fashion meets innovation. This book critically delves deep into how technological advancements are revolutionizing the fashion industry, from the way garments are designed and produced to how they are marketed and worn. The research also delves into the ways in which technological advancements areRead more

Lilac Time at the Rodeo

Lilac Time at the Rodeo 2: Stories of Marie Debris, David Wojnarowicz, Martin Wong (Publication Date February 14, 2024!). The subjects of the Lilac Time series of books are Queer fashion and art practitioners we lost to AIDS. In Lilac Time at the Rodeo 2 we visit with: Marie Debris, David Wojnarowicz, Martin Wong, and Peter Hujar. These people because of the stigma attached to their illness, were never properly eulogized. Bright, brilliant, and visionary all, the loss of themRead more

Luxury Studies: The In Pursuit of Luxury Journal

I am pleased to announce that I am an editorial board member of: Luxury Studies: The In Pursuit of Luxury Journal. “As a term which has made its way into everyday language, the idea of luxury has secured a place in contemporary society. Luxury Studies: The In Pursuit of Luxury Journal explores the many issues and debates surrounding the idea of luxury as a historical and contemporary phenomenon, both critically and commercially.” For me the concept of “luxury” is what drives theRead more

Arc’teryx & the Luxury of Disruption: Sustainable Drivers of a Fashionable Brand. Conference Presentation, In Pursuit of Luxury Conference, May 26-27, 2022, Milan, Italy

Arc’teryx & the Luxury of Disruption: Sustainable Drivers of a Fashionable Brand. Conference Presentation, In Pursuit of Luxury Conference, May 26-27, 2022, Milan, Italy Abstract In Canada we struggle to recognize homegrown fashion talent, and our benchmarks for identifying quality work are based on imported luxury brands. Paradoxically, however, where we are most successful is when we are at our most Canadian. The Arc’teryx label for example. This brand that grew from a passion for rock climbing, and whose gear subsequently expandedRead more

Succès de Scandale: Homophobia, Racism and Abject Marketing in Fashion

Succès de Scandale, the manipulation of outcry over the deliberately shocking, has been used frequently to garner notoriety and fame in the past. Currently, fashion brands are notorious for dropping crypto-offensive items into their marketing and then backing off with a meagre apology when customers react with legitimate offence. Social media hashtags generate viral visibility, and the associated brand is amplified exponentially. Engaging in this dance between the edgy and the truly offensive becomes tactical for brands to appear ‘cool’,Read more

“Y Sin Embargo Te Quiero (And Yet I Love You) Economic Policy Encoded in the Consumption of Used Garments” Conference Presentation: Secondhand Cultures in Unsettled Times Symposium, June 15-16, 2021 School of Journalism, Media & Culture, Cardiff University, Wales

I presented “Y Sin Embargo Te Quiero (And Yet I Love You) Economic Policy Encoded in the Consumption of Used Garments”  Secondhand Cultures in Unsettled Times Symposium, June 15-16, 2021 School of Journalism, Media & Culture, Cardiff University, Wales. The article this presentation came from is here: https://www.tandfonline.com/doi/full/10.1080/14759756.2021.1909207 The presenattion is here: This research involves an onsite ethnographic study and interview of the designers of the Clandestina fashion brand in Havana, Cuba. The Clandestina label creatively capitalizes on a commodityRead more

“Cosmetics, Glamour and AIDS: Way Bandy, Scott Barrie and Halston”

“We are shaped and fashioned by what we love.”― Johann Wolfgang von Goethe I presented “Cosmetics, Glamour and AIDS: Way Bandy, Scott Barrie and Halston” Thursday, July 1st at 1pm Toronto time for the Sartorial Society Series @SartorialSeries https://www.sartorialsocietyseries.com/ Here is the recording: https://www.sartorialsocietyseries.com/ My talk was part of week 5: Week Five: Trauma & the Legacies of Loss 1st July 2021 ​ Lucy Adlington (20-minute paper) The Apple-Green Gown: Ghosts of ADEFA and Nazi Germany ​ Mark O’Connell (20-minute paper)Read more

“Browsing the Virtual Boutique with Baudrillard: The New Realities of Online, Device-Based, Fashion Design & Consumption” (2021)

I have a new article “Browsing the Virtual Boutique with Baudrillard: The New Realities of Online, Device-Based, Fashion Design & Consumption” (2021) being published in the special publication: the 3rd Special Issue: In Pursuit of Luxury Journal in collaboration with the Journal of Design, Business & Society.  Abstract Contemporary engagement with fashion is with slick simulacra, daydreams, and digital fantasies; an impossible promise of a beautiful, de-corporealized perfection. The virtualizing of fashion consumption has in turn dematerialized garments completely. Although late to the party, the consumerRead more

Sine Qua Non: An Exploration of a “Catholic Imagination” at the Met

“Sine Qua Non: An Exploration of a ‘Catholic Imagination’ at the Met” (2019) Mark O’Connell   Abstract: Recently, the Metropolitan Museum of Art in New York, a hallowed cultural institution, was transformed into an ecclesiastical couture extravaganza through the installation of the Anna Wintour Costume Institute’s latest exhibition, Heavenly Bodies: Fashion and the Catholic Imagination. This exhibition showcased papal finery as well as gorgeous couture gowns juxtapositioned with icons from the Met’s collection in various galleries, some even installed withinRead more

“Items: Is Fashion Modern?” at the MOMA

Visited the “Items: Is Fashion Modern” Exhibition at MOMA which is described on the museum website as an exhibit that “explores the present, past—and sometimes the future—of 111 items of clothing and accessories that have had a strong impact on the world in the 20th and 21st centuries—and continue to hold currency today”. Some of these items are of modern vintage like Levi’s 501s, the Breton shirt, and “the Little Black Dress”, and there also ancient and “culturally charged” items likeRead more